# THE IRM REVOLUTION: BLUEPRINT FOR THE 21ST CENTURY

The Authoritative Guide for
Information Resource Management (IRM)

by Milt & Tim Bryce
MBA Press
ISBN 0-9621189-0-7; 265 pages

Information Resource Management (IRM) represents an imaginative new way of thinking and conducting business in the information age. It is not just another way of using computers. Rather, it is concerned with the development and control of all the resources required to produce information. To many, IRM will represent a radical departure from the mainstream of thinking in today's data processing world which is generally technology oriented. The purpose of this book is to convey to executives a practical approach for the design and development of information resources consistent with their business objectives. Ultimately, the IRM approach demystifies the information systems development process and puts control back in the hands of executive management where it belongs.

CHAPTERS INCLUDE

- IRM: The Prophecy
- IRM: The Concept
- The Information Factory: Implementing the Concept
- Project Management
- Enterprise Engineering
- Information Systems Engineering
- Data Base Engineering
- Glossary of Terms

The concepts and ideas contained in this book represent over thirty years of practical experience in the field and have been proven effective by over 1400 installations around the world. Since 1976, many prominent Japanese companies have implemented these ideas, including top "Fortune 100" companies and several winners of the Deming Prize for quality.

"This book belongs in every DP Manager's library." - DPMA

"The information presented in this book reflects clear thinking based on years of practical experience." - IRM Association (IRMA)

"Covers in detail practical concepts and philosophies for utilizing information to increase productivity and competitiveness in an organization." - Applied Computer Research (ACR)

#1 Best Seller in Japan

The book is priced at $50 (U.S.). Quantity discounts are available. Consult MBA for deliveries outside of the U.S. and Ontario, Canada. Make checks, money orders or purchase orders payable to:

M. Bryce & Associates
a division of M&JB Investment Company (M&JB)
3310 U.S. Alt. 19
P.O. Box 1637
Palm Harbor, FL 34682-1637
Tel: 727/786-4567
Fax: 727/786-4765
E-Mail: timb001@ibm.net
Since 1971: "Software for the finest computer - the Mind"